Do you all remember Tumblr? Well… they dont remember you/us. Which is a massive aspect of why they failed. It is what made the platform bloom. Those days passed years ago. 

If you need reference, I personally have arguably made more original posts on this platform that any person in history. I built the first group blogs (literally before Tumblr even did this). I built the first blog network on this platform. I was one of the original tag editors/content curators and did it for years until it ended with ZERO appreciation or recognition. My first trip to their offices, they had I think 4 employees. I’ve likely had more radar posts than any person in history. I once lost my entire blog network and millions of followers, and after a week of hearing nothing from support, I had to fly up to NYC to get it back. I know nobody at tumblr now, and it is likely that nobody knows me. Aside from a handful of engineers, and a support team that is usually nonexistent, I am not sure what the majority of the staff does aside from make a sporadic ‘tumblr Tuesday’ post. I almost bought Tumblr and I could not figure out what 200 employees (at the time) actually did. 

I stuck with Tumblr even though they abandoned us years ago. I don’t know if it is right to say that Tumblr abandoned those that were loyal in search of new users, but I am certain that it is correct to just say they abandoned us. My last email with staff was many many years ago and in it, I was promised that they were working on better communication with us. I haven’t heard back since. 

This platform is a shell of its former self and is likely over. I don’t blame this on tiktok or any change in how people use the internet. I blame it solely on Tumblr’s  isolation from its users, and, their likely disbelief in doing so. 2022 is probably the year I sell off all of the domains I have using tumblr and just move on. Dozens of sites and 100s of thousands of posts disappearing from history. And… the sad part, it will likely not even be noticed by anyone working there.